Design Brief: 21st-Century Bike

Greenhouse gasses and SUVs are dominating our skies and roadways. This generation is comprised of smarter and more aware citizens than that. Nevertheless, in Canada, too few people ride bicycles. Some of the limitations of current bicycles are
· limited storage capacity;
· few amenities such as radios etc…;
· conventional aesthetics
· no protection for clothing; i.e. chains etc.

Your company has been given the task to analyse the possibilities of improving the bicycle for the 21st century user. The bike must:
· be compact enough to bring on other forms of transit;
· have a unique look including frame, wheels, paint etc.;
· lightweight, efficient;
· Have options for technological connectivity
· be marketable (clean design and attractive).

You must be prepared to promote your ideas for the bike to investors and clients in the form of a presentation (5-15 minutes in duration), produce a scale model, and write a technical report about the process of developing the bike.

The CEO of the group of companies has established the following deliverables and deadlines: